The Mighty Brew: Uncovering the Secrets of Beer Lao

Introduction

Beer has become a universal drink that has penetrated virtually every corner of the world. In Southeast Asia, Laos is a country that has been producing beer for many years. One of the brands that has captured the market is Beer Lao. It is a beer that has garnered much love and appreciation from the locals and tourists alike.

History of Beer Lao

Beer Lao is a product of the Laos Brewery Company, which was established in 1971 by the then Communist government. The company was mandated to brew beer for the army and the local populace. However, the company’s fortunes took an upward trajectory in the 1990s when Laos opened up to the world. During this time, the company embraced new technology and started expanding its production. Beer Lao was subsequently launched in 1996, and it took the market by storm.

Brewing Process

The secret to Beer Lao’s success lies in its unique brewing process. Beer Lao is brewed using a combination of malted barley, rice, hops and water. However, what sets Beer Lao apart is the use of Indochina rice, which is exclusive to the region. Other ingredients include the yeast and sugar.

The brewing process starts by soaking the rice in water for several hours; this helps to release the starch. The rice is then steamed, and malted barley is added. The mixture is then cooled, and yeast is introduced. The fermentation process takes place, and the resulting liquid is strained to remove any sediments. The brewed beer is then carbonated, bottled and packaged.

Taste Profile

The brewing process gives Beer Lao its signature taste, which is clean, crisp and refreshing. The beer has a subtle sweetness that comes from the rice, and a hint of hops gives it a slight bitterness. The beer has a golden colour and is usually served cold.

Beer Lao offers different variations to cater to different tastes. The flagship brand, Beer Lao, is a traditional lager with a 5% ABV. Other variations include Beer Lao Dark, which has a more robust flavour and aroma, and Beer Lao Gold, which has a slightly higher alcohol content.

Marketing Strategy

Beer Lao has adopted a unique marketing strategy that has made it popular not only in Laos but also in other countries. The company has leveraged on the country’s culture, history, and natural beauty to promote the brand.

The company has invested in sponsorships, events, and festivals that celebrate Laos’ culture and tradition. Some of the festivals that the brand has sponsored include the Luang Prabang Film Festival, the Elephant Festival in Sayaboury, and the Boat Racing Festival in Vientiane. The company has also partnered with airlines, restaurants, and hotels to promote the brand.

Conclusion

Beer Lao is a beer that has a unique taste and a rich history. The use of Indochina rice, the brewing process, and the marketing strategy have contributed to the beer’s success. Today, Beer Lao is more than just a beer; it represents the country’s culture, tradition, and hospitality.

Frequently Asked Questions

What is the alcohol content of Beer Lao?

Beer Lao has an alcohol content of 5%. However, other variations, such as Beer Lao Gold, have a slightly higher alcohol content.

Where can I buy Beer Lao?

Beer Lao is available in many liquor stores and supermarkets in Laos. The beer is also available in some countries, such as the United States, Canada, and Australia. However, availability may vary depending on the location.

What food goes well with Beer Lao?

Beer Lao pairs well with Asian cuisine, such as curries, stir-fry dishes, and grilled meats. The beer’s clean, crisp taste complements the spicy and flavourful dishes common in Laos and other Southeast Asian countries.