The Art of the Beer Can: A Visual Journey through Craft Brews

Whoever said “Don’t judge a book by its cover” clearly never saw the colorful, creative and downright awe-inspiring designs on craft beer cans. There’s no doubt about it – the craft brewing industry has not only brought us delicious, complex brews, but also stunning artwork that adorns every can. In this article, we explore the art of the beer can and take a visual journey through some of the most exquisite and original designs crafted by the hands of talented artists.

Why Craft Beer Packaging Matters

When it comes to beer, packaging isn’t just about marketing – it’s an art form in its own right. Unlike big-label beer brands that stick to traditional designs, craft brewers are pushing the boundaries of creativity with their packaging. These beers come from small, independent breweries that have a passion for both the quality of their beer and the overall aesthetic.

For the adventurous and curious beer drinker, a can’s design can be a telling clue as to what to expect from the brew. For example, if you see a can with eye-catching tropical graphics, you can expect a light, fruity beer that’s perfect for sipping on a sunny day.

The Evolution of Can Design

Not too long ago, aluminum cans were frowned upon by beer connoisseurs as they were commonly associated with mass-produced, low-quality beer. The first craft brewers that dared to put their beer in cans faced the challenge of convincing customers that cans weren’t just for cheap beer.

With time, the craft brewing industry began to appreciate the advantages of canning beer, namely its durability and ability to protect the brew from light and air, prolonging its shelf-life. And as more brewers turned to cans, consumers began to appreciate their convenience, portability, and environmental friendliness.

With the growing awareness of the superiority of cans over bottles, craft brewers have upped their game in can design, and now in the 21st century, beer can design is at its finest.

What Makes a Good Beer Can Design?

As in any art form, what makes a beer can design “good” is subjective. However, some characteristics that stand out in exceptional beer can designs are:

• Originality: A can’s design should be as unique as the beer it holds.
• Storytelling: A design that tells a story or invokes a mood can spark curiosity in the drinker and enhance their drinking experience.
• Simplicity: A clean design that incorporates bold colors and a simple logo stands out from the crowd.
• Title Placement: Make sure the name of the beer is visible and easy to read. Odd placement or small font can make a beautiful design frustrating for the customer.

The Best Beer Can Designs

There are so many fantastic and creative beer can designs out there, making it almost impossible to choose just a few. Here are some favorites that are sure to make you appreciate the art of beer can design:

Westbrook Brewing Co. – GOSE

Westbrook’s GOSE is a delicious sour beer that comes in a can that is as bright and fun as the beer itself. The can’s main design takes the form of a cartoonish fish, featuring a variety of sea creatures along with their colorful mascot. The combination of vibrant colors and whimsical illustrations makes for a stand-out design that’s impossible to overlook.

Bearded Iris Brewing – Homestyle

Bearded Iris knows that when it comes to good beer and design, less is more. The Homestyle can features a simple yet powerful design with bold black writing on a stark white background. The can is a nod to the simplicity of their beer, which is a classic American IPA with bold flavors.

Finback Brewery – Aqua Dementia

Finback Brewery’s Aqua Dementia is an IPA that is both strong and bold. Its simple but striking design features an intriguing mix of blues and greens in a hazy water-like pattern that draws the attention of the drinker. A single bold circle in the center of the design creates a beautiful focal point for the eye.

FAQs:

Is it better to drink beer from a can?

There’s no clear winner in the debate between cans and bottles. However, some advantages to drinking beer from a can include the reduction of light and air exposure, keeping beer fresher for longer. Plus, cans are easily recyclable and perfect for outdoor activities.

What’s the process for designing a beer can?

Designing a beer can requires a combination of creativity and functionality. Designers must take into account the temperature, shape, and size of the can, as well as readability and customer appeal. Collaboration with the brewery’s marketing team and brewers is key to bringing a great design from the mind’s eye to the can.