Tapping into the Power of the Beer Wholesalers Association

Tapping into the Power of the Beer Wholesalers Association

As a brewer, distiller, or winery owner, you may have heard of the Beer Wholesalers Association (BWA). But do you know how it can help you grow your business? In this article, we’ll discuss the benefits of joining the BWA and how to leverage its resources to increase your sales.

What is the Beer Wholesalers Association?

The BWA is a trade organization that represents the interests of beer distributors in the United States. Founded in 1947, it now represents over 3,000 independent distributors who supply beer to retailers such as bars, restaurants, and grocery stores. The BWA’s mission is to promote the responsible distribution of beer, advocate for policies that benefit the industry, and provide resources and education to its members.

Why Should You Join the BWA?

There are many reasons why joining the BWA can be beneficial for your business. Here are just a few:

Access to Distribution Channels

One of the biggest benefits of joining the BWA is that you’ll gain access to a vast network of distributors who can help get your products into the hands of consumers. Distributors are typically the gatekeepers to retail accounts, and by partnering with BWA members, you can tap into their established relationships to increase your sales.

Advocacy and Influence

The BWA is a powerful lobbying force in the beer industry, advocating for policies and regulations that benefit distributors and the industry as a whole. By joining the BWA, you’ll have a voice in shaping the industry landscape. You’ll also benefit from the BWA’s influence in government and regulatory affairs, which can help protect your business from unfavorable policies.

Education and Resources

The BWA provides its members with a wealth of educational resources and tools to help them succeed in the industry. From webinars and training programs to market research and industry insights, the BWA offers a wide range of resources to help its members stay ahead of the curve.

How to Leverage the BWA to Increase Sales

Now that you know some of the benefits of joining the BWA, how can you leverage its resources to grow your business? Here are a few strategies to consider:

Partner with BWA Members

As we mentioned earlier, partnering with BWA members can be an effective way to get your products into more retail accounts. Reach out to your local BWA chapter and ask for a list of members in your area. Then, approach these distributors with a compelling pitch that highlights the unique value proposition of your products.

Attend BWA Events

The BWA hosts a variety of events throughout the year, from industry trade shows to educational seminars. By attending these events, you can network with other industry professionals and gain valuable insights into the latest industry trends and best practices.

Take Advantage of BWA Resources

The BWA offers a variety of resources and tools to help its members succeed, including market research, educational resources, and more. Take advantage of these resources to stay up-to-date on the latest trends and gain a competitive edge in the market.

Frequently Asked Questions about the BWA

Here are a few common questions that brewers, distillers, and winery owners may have about the BWA:

How much does it cost to join the BWA?

Membership dues vary depending on the size of your business and other factors. Contact your local BWA chapter for more information.

Do I have to be a beer producer to join the BWA?

No, the BWA welcomes members from all segments of the beer industry, including brewers, distillers, wineries, and more.

What kind of benefits can I expect as a BWA member?

As a BWA member, you’ll gain access to a variety of benefits, including access to distribution channels, advocacy and influence, and educational resources.

How can I get involved with the BWA?

To get involved with the BWA, start by contacting your local chapter. You can also attend BWA events and participate in the organization’s various programs and initiatives.

In conclusion, the Beer Wholesalers Association can be a powerful resource for brewers, distillers, and winery owners looking to grow their businesses. By leveraging the BWA’s resources and tapping into its vast network of distributors, you can increase your sales and gain a competitive edge in the market. To learn more about the benefits of joining the BWA, contact your local chapter today.

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